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Mark Egner
Sep 25, 20243 min read
Get More Sales By Improving Your Writing (part 2 - The Undefeated BAR test)
In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...
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Mark Egner
Sep 19, 20242 min read
Get More Sales By Improving Your Writing
Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...
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Mark Egner
Sep 18, 20244 min read
Using Retargeting To Get More Clients And Close More Sales
Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or power-drill and before...
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Mark Egner
Sep 10, 20242 min read
Do You Make This Mistake In Marketing?
Once upon a time, in a galaxy far, far away, a friend of mine ran an ad account for a real estate business. It was doing very well. They...
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Mark Egner
Sep 3, 20243 min read
How To Write Ads, Reports, Blogposts and Scripts That SELL
The Pareto Principle states that 20% of content online gets 80% of the views. ⠀ That’s what they taught me. And it’s dead wrong. ⠀ It’s...
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Mark Egner
Sep 3, 20243 min read
Three Letters That Will Magically Get You More Clients
Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...
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Mark Egner
Aug 28, 20242 min read
Why "Spray And Pray" Marketing Is A Surefire Way To Waste Your Ad Budget (And What To Do Instead)
Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...
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Mark Egner
Aug 14, 20242 min read
How To Write An Ad That Gets You New Clients (Part 1)
Here’s something I discovered immediately after getting into marketing. ⠀ Most ads absolutely suck at getting clients. ⠀ Some ads are...
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Mark Egner
Aug 13, 20242 min read
Mass Marketing Doesn’t Work. Do This Instead:
Quick question: who’s your ideal customer? ⠀ A lot of business owners answer that question with a variation of: ⠀ ‘Anyone with a pulse...
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Mark Egner
Aug 11, 20242 min read
Why You Should Always Be Thinking About New Ads
“Heyyyyyy, what’s new with you!?” ⠀ Pretty common way to greet someone when you haven’t seen them for a while.⠀ Notice that we don’t...
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Mark Egner
Jul 21, 20243 min read
Stop trying to sell, and watch them buy in droves.
They say selling is the oldest profession in history, the first industry for humanity. Let’s not discuss what they were selling… Anyway,...
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Mark Egner
Jul 2, 20243 min read
How To Force Your Ideal Clients To Pay Attention To Your Marketing
Not many people know this, but there’s an easy way to predict how successful your ad will be. I call it the “double take test” . Pretend...
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Mark Egner
Jun 30, 20244 min read
Three Easy Tricks To Hit A Homerun With Your Next Ad
There’s a somewhat cliché quote attributed to Abraham Lincoln. No idea if he really said it, but let’s pretend: “Give me six hours to...
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Mark Egner
Jun 24, 20242 min read
Sell Anything By Mastering Just Three Simple Marketing Elements.
If you’re struggling to put together an ad that drives sales, don’t worry, I know exactly how you feel. I remember sitting down to write...
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Mark Egner
Apr 18, 20243 min read
One Simple Step To Easily Write High Performing Ads For Your Business
If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...
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